Top 10 Ways To Lose Me As A Customer/subscriber
1: Email me multiple times a day with the latest greatest offer. I am NOT your ATM. I want value for my money.
2: Tell me everything that is released is the greatest thing since sliced bread. It isn’t. Most products out there are worth about 25% of what they are being sold for.
3: You’re having a dime sale? It’s a great way for you to make money, a dime at a time and increase sales. It’s also a great way for me to not buy from you. If I can’t get a product at the same price someone else does, then I feel you’re cheating or punishing me just because Joe Blow has access to your “super-advanced-going-on-sale-now” email before I do.
4: That goes for OTO’s also. Especially when you have multiple OTOs. If your product is good enough to stand on its own, there is no reason for an OTO except, once again, to use me as your personal ATM.
5: Use fake subject lines in your emails. Don’t tell me I’ve got cash. Don’t tell me “Payment Received”. You’re lying to me. You lie to me and that “Unsubscribe” link is hit faster than spit hits a fastball.
6: Don’t tell me you’re giving me something “free” when you’re not. It’s not free if I have to buy something else to get it, or sign up on another of your damn lists to get it. You already have my email address. Why do you need it again?
7: Poor documentation or instructions. Don’t redirect me to Youtube to watch videos. And refusing to put something into a pdf file to make it easier for me to do is a surefire way to lose me as a customer. Which also leads to:
8: Poorly designed products. Someone posted on a well-known forum a “Create your own Facebook apps” program. What they failed to do was test it thoroughly. It had flaws. Running it destroyed over half of the files on my computer. It did it to other purchasers too. The seller basically had tough luck. Seller = blacklisted for life from any more purchases from me.
9: Don’t answer support tickets, or PMs on forums. A very well known marketer on the same famous forum sold another WP plugin. I had a question so I PM’ed him. He never responded.
10: If you provide a service, provide a good service for the money. And serve the customers in the order they buy from you. There was a graphic designer on a forum that I wanted a very very basic template for.
He gave me excuse after excuse why it wasn’t finished. Then he posted of the forum how he had just finished some awesome gratis work for a female marketer. I hope all the business he lost because of it was worth it. (Yes, I told numerous friends never to use his service.)
Bonus: DO NOT make me join a membership site.
Take your product. Take your documentation. And take your videos if you have any (ugh!!) and put it in a zip file for your customer to download.
Membership Blogs seems to be the latest fad, but I don’t like having to join 2 different membership sites just to access something I purchased that could very easily have been zipped and sent.
Oh, this also includes the second latest fad. Membership forums.
I belong to the ones I want to already, I don’t need forced enrollment.